How to Use Social Media for Fundraising

How to Use Social Media for Fundraising

When it comes to raising funds for your education setting, you need to utilise all the available technology. Social media is a great option for fundraising. Here are some options on how to use social media for fundraising.

1. Advertise Events

Whether it is the summer fair or a sponsored walk, you can use your social media channels to promote these events. This can improve the exposure of the events and bring in more people to attend them.

In addition, you can use social media followings as a way to increase the price you can charge sponsors for being part of the event. All you need to do is to say how many online followers you can promote their brand to and agree on a level at which you will mention them on your channels.

2. Collect Donations

Some platforms allow you to collect donations or create a link that can go to a donations page on your website/donations apps. This allows you to collect donations for sponsored events or causes without having to collect cash on the gate or at the event.

This can save you time in collecting, counting and depositing the funds.

3. Give Updates

If you’re looking to raise funds for a specific item, like a school canopy, then you can showcase regularly how far towards the fundraising goal you are at. This can be a great way to improve commitment from parents and those associated with the school.

Be joyful in every milestone and start to use this as a way to encourage more people to donate.

4. Sell Merchandise

Merchandise like tea towels, shirts and more are a great way to raise funds for the school. Facebook and some other social media channels have facilities that allow you to showcase and sell directly on there.

Therefore, you don’t need to list these items on your website and you can be more responsive to the listings to showcase what you need.

5. Get the Community Involved

Don’t use social media as a bulletin board, but more as a forum for the community. Get parents, teachers and others involved talking about the fundraising events and how everyone is getting involved.

The more communication that happens on your social media channels, the more aware people will become about fundraising objectives and progress.


Social media is a great way to get fundraising for your school projects going. Above are five options to help you get your social media accounts involved in the next event and beyond.

Able Canopies Ltd. design, manufacture and install canopies and shade structures at schools, nurseries and educational settings to enable year-round Free Flow Outdoor Play and Outdoor Learning.
For more information please contact us

Follow us on our social media accounts for the latest funding advice, new products & latest news:
Twitter | Facebook | LinkedIn Instagram